Our Team

  • Jon M Bruce, MD

    CO-FOUNDER

    CEO

    Dr. Bruce is a Board Certified Surgeon. He is a US Army veteran recognized as a leader in the community and in his field of medicine.

  • Michael Tyner, MD

    CHIEF MEDICAL OFFICER

    Dr. Tyner is a Board Certified General Surgeon and our Chief Medical Officer. He is highly regarded in the medical community and has decades of experience in the medical field.

  • Tina Bruce

    CO-FOUNDER

    THERAPIST

    Our co-founder, Tina Bruce, BS, is a successful inventor and entrepreneur. Tina holds multiple patents with over 20 years of international business experience.

  • Tony Fratello

    DIRECTOR, OPERATIONS

    THERAPIST

    Tony has 30 years of experience working with clients across numerous healthcare fields. His knowledge and expertise in Anatomy and Physiology make him the perfect fit for PBW.

  • Robert Koenekamp

    CO-FOUNDER

    Robert has founded multiple global businesses, with a focus on helping communities access affordable solutions for the necessities in life.

Our Story

Primary Body Works was founded by Dr. Jon Bruce, a surgeon and US Army Veteran, his wife Tina Bruce and Robert Koenenkamp. Together, they experienced tremendous success in treating pain and injury in ballerinas, athletes, co-workers and friends, many of whom traditional medical treatments including injections, dry needling, physical therapy, and even surgery failed. Realizing the importance and underutilization of their novel non-invasive approach and the tremendous results they were realizing, they founded Primary Body Works.

Michael A. Tyner joined the team immediately as our Chief Medical Officer. He is a highly respected physician and a pioneer in medicine. Tony Fratello joined the team as a therapist. Tony has expanded his contributions to the company and currently serves as the Director of Operations. Sarah True joined PBW in 2021, initiating our social media platform and community outreach efforts.

Together we form the core of Primary Body Works. Our mission is to help people by using noninvasive, natural and effective therapies to ameliorate suffering and improve quality of life.

Schedule an appointment, today.